ABOUT US
About African Pride Collection | Handcrafted African Gifts & Venda-Inspired Design
African Pride Collection is a South African lifestyle brand specialising in handcrafted African products, Venda bangles, African-inspired fashion, personalised gifts, and culturally rooted homeware. We create meaningful products for people who value African identity, heritage, and modern design.
Founded in South Africa, African Pride Collection draws strong inspiration from Venda culture, particularly the distinctive striped patterns of the traditional Venda Nwenda fabric. These patterns form the foundation of many of our designs and represent rhythm, continuity, and pride — values that are central to everything we create.
African-Inspired Products with Purpose
Our product range includes African clothing, sleepwear, accessories, footwear, home décor, and engraved gifts, designed for everyday use and special occasions. Our signature Venda Bangles (Vhukunda) have become one of our most recognisable offerings, loved for their cultural meaning, variety of sizes, and ready-to-wear availability.
Each item is carefully designed to balance traditional African aesthetics with contemporary practicality, making our products suitable for customers in South Africa and around the world.
Quality Craftsmanship & Ethical Sourcing
We believe African design should be represented with care and excellence. That is why African Pride Collection prioritises quality materials, reliable craftsmanship, and consistent finishing across all our products. Where possible, we work with ethical suppliers and small producers, supporting sustainable practices and local enterprise.
Our focus is not mass production, but thoughtful creation — products that last, carry meaning, and can be worn, used, or gifted with pride.
More Than an African Brand
African Pride Collection is more than an online store. It is a platform for African self-expression, cultural storytelling, and pride. Our designs are created for Africans at home and in the diaspora, as well as for anyone who appreciates authentic African gifts and handcrafted South African products.
As we grow, our mission remains clear:
to preserve African cultural elements, reinterpret them responsibly, and share them globally — without losing their origin or meaning.
Global Delivery, Rooted in South Africa
We proudly serve customers across South Africa and internationally, offering reliable nationwide and global delivery. No matter where you are in the world, African Pride Collection allows you to stay connected to African heritage through thoughtfully designed products.